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miHoYo rebrands to HoYoverse, expands cross-media brand presence

Chinese video game studio miHoYo, known for their popular games such as Genshin Impact and Honkai Impact 3, rebrands their label to HoYoverse — a cross-media brand dedicated to delivering an “immersive virtual world experience” to fans worldwide.

According to the announcement, Co-Founder and CEO Haoyu Cai revealed that the new brand’s mission, HoYoverse, is to create “a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion.”

“We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience,” Haoyu Cai added.

Furthermore, the statement concluded that HoYoverse is to expand its cross-media brand presence through offices in Montreal, Los Angeles, Singapore, Tokyo, and Seoul.

Via:, Siliconera, Source: HoYoverse