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SB19 joins Xiaomi in new smartphone promo

Xiaomi SB19

Xiaomi announces collaboration with sensational P-Pop boy band SB19 in a new promotional campaign for the brand's Redmi Note 13 series. The P-Pop boy band, comprised of five members — namely Stell, Josh, Justin, Ken, and Pablo — currently serves as the newest brand ambassador alongside actor Gabbi Garcia (via Unbox PH).

The partnership was announced on Wednesday, April 3, on the Xiaomi Philippines Facebook page. "Get in the zone for #OurIconicMoment this #XiaomiFanFestival2024 because SB19 is bringing us the best rhythm and beats with the #RedmiNote13Series," the post reads. In addition, fans of both the smartphone brand and the P-Pop group can enjoy smartphone deals and discounts at the Xiaomi Fan Festival 2024 event happening later this April.

In other news, a special variant of the brand's latest addition to the Redmi Note family, the Xiaomi Fan Festival Special Edition Redmi Note 13 Pro+ 5G was also revealed as part of the brand's partnership between Xiaomi Philippines and SB19. The Redmi Note 13 Pro+ 5G highlights the Dimensity 7200-Ultra chipset, the 200MP triple-camera setup, and the 6.67-inch 120Hz AMOLED display.