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Xiaomi gears up for 'Ultra' showcase event, teases Xiaomi 15 series

Brahm Daniel Verano
February 28, 2025

Xiaomi gears up for 'Ultra' showcase, teases Xiaomi 15 series
The Xiaomi 15 Ultra. | Image credit: Lei Jun / X

Xiaomi is gearing up for the brand's newest flagship releases.

MANILA, Philippines — Chinese technology giant Xiaomi is gearing up for the launch of the brand's long-anticipated event, dubbed 'The Next Pinnacle', introducing a slew of devices in addition to the smartphone brand's flagship catalog.

The event, set to take place on March 2, 2025, in Barcelona, will unveil the brand's latest camera-centric smartphones in partnership with Leica, which the brand calls 'The Pinnacle of Xiaomi phones'.

Lei Jun, the Xiaomi CEO, has been posting teasers on X, giving us a glimpse of what to expect at the March 2 event. Images of the Xiaomi SU7 Ultra and the Xiaomi 15 Ultra can be seen in one of his posts dated February 25 — suggesting that two of the said products are likely to be at the forefront of the event. 

The Xiaomi 15 can also be seen in one of the teasers posted by the official X handle of Xiaomi, along with the lines: "Dual flagships. The next pinnacle."

Fans of the brand can tune in on March 2 (14:00 GMT +1) via the Xiaomi website to witness the event. Moreover, the brand encourages its followers to join the livestream chat 'for a chance to win the latest AIoT products'.

More details will be revealed at Xiaomi's 'The Next Pinnacle' event on March 2, 2025.

Source(s): Lei Jun on X (@leijun), Xiaomi on X (@xiaomi)

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