Xiaomi gears up for 'Ultra' showcase event, teases Xiaomi 15 series
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| The Xiaomi 15 Ultra. | Image credit: Lei Jun / X |
Xiaomi is gearing up for the brand's newest flagship releases.
MANILA, Philippines — Chinese technology giant Xiaomi is gearing up for the launch of the brand's long-anticipated event, dubbed 'The Next Pinnacle', introducing a slew of devices in addition to the smartphone brand's flagship catalog.
The event, set to take place on March 2, 2025, in Barcelona, will unveil the brand's latest camera-centric smartphones in partnership with Leica, which the brand calls 'The Pinnacle of Xiaomi phones'.
Lei Jun, the Xiaomi CEO, has been posting teasers on X, giving us a glimpse of what to expect at the March 2 event. Images of the Xiaomi SU7 Ultra and the Xiaomi 15 Ultra can be seen in one of his posts dated February 25 — suggesting that two of the said products are likely to be at the forefront of the event.
Ultra is our relentless pursuit of excellence and a vision for what's possible. With these two Ultras, you'll see the results of our years-long commitment to premiumization, and a glimpse into what's next.
— Lei Jun (@leijun) February 25, 2025
Tune in to the #XiaomiLaunch on March 2, 14:00 GMT+1. pic.twitter.com/yDDu62h1uI
The Xiaomi 15 can also be seen in one of the teasers posted by the official X handle of Xiaomi, along with the lines: "Dual flagships. The next pinnacle."
Another star is on the way! #Xiaomi15 is ready to meet you at #TheNextPinnacle. Get ready for the dual-flagship reveal at #XiaomiLaunch.
— Xiaomi (@Xiaomi) February 27, 2025
🗓️March 2nd
🕑14:00 (GMT+1)
🟠📷🔴 Loading...
Learn more: https://t.co/JOMZ2gfa8e pic.twitter.com/oiarAR00Nh
Fans of the brand can tune in on March 2 (14:00 GMT +1) via the Xiaomi website to witness the event. Moreover, the brand encourages its followers to join the livestream chat 'for a chance to win the latest AIoT products'.
More details will be revealed at Xiaomi's 'The Next Pinnacle' event on March 2, 2025.
Source(s): Lei Jun on X (@leijun), Xiaomi on X (@xiaomi)
